“赣莲”是面向江西白莲产业打造的区域公用品牌。本项目围绕“赣莲”品牌 Logo 设计展开，将江西地域文化、白莲生态特色与乡村振兴理念融入视觉识别，探索兼具文化内涵、品牌辨识度与应用延展性的标志系统，帮助提升“赣莲”品牌的认知度与市场竞争力。
Ganlian is a regional public brand created to support Jiangxi’s white lotus industry. This project develops a logo identity that brings together local culture, the ecology of white lotus and the spirit of rural revitalization. It explores a visual mark with cultural meaning, strong recognition and flexible applications, helping build the brand’s visibility and competitiveness.
